Privātuma politika

Forum Cinemas Personal Data Processing and Privacy Policy

We work with real passion and are proud to provide the best cinema adventure to all our visitors. We use the personal data of our visitors in order to make it truly unique and most relevant to each our guest.

We highly appreciate your trust and treat with a high sense of responsibility any information you provide to us. Therefore, we have introduced a personal data processing policy for you to be sure that your personal data is safe at our disposal.

Any information allowing to identify a particular individual shall be considered as personal data. Since 25 May 2018, the new General Data Protection Regulation has entered into force throughout the European Union, which provides for more orderly and transparent collection, use and storage of personal data. Also Forum Cinemas, being a responsible company, provides processing of the data of its customers, employees, and partners in line with the applicable law and most recent requirements, by developing a data processing policy that includes:

  • Guidelines for data collection and storage;
  • Transparency in data processing;
  • Trained staff for professional data processing;
  • A customer-friendly environment as regards identifying their personal data.

Any information containing personal data shall be collected and classified by our company for a predetermined purpose. The types of data collection performed by our company are as follows:

  • Participation in Forum Cinemas loyalty programme, Cinema Club, which includes:
    • Administration of registration and identification of customers;
    • Supply of the service (receiving tickets and gift cards electronically);
    • Direct marketing;
    • Receiving personalized automated marketing information;
    • Participation in lotteries;
    • Use for statistical and market research purposes.
  • Cooperation partner data processing;
  • Corporate customer data processing;
  • Video surveillance for security purposes;
  • Photo and video fixation of the visitors for marketing purposes.

Detailed information on the mentioned data processing purposes can be found underneath (see below).

Data Processing

Personal data shall be processed inside the company, using only certified equipment that meets all the safety requirements, as well as limiting access to data only to those persons who needs them in order to perform their duties, or transferred to third parties on an appropriate contractual basis, which provides for no less secure data processing than within the company. All data, whether or not they are used within the company or through service providers, are processed only for the purpose of data collection and used solely for the tasks assigned by the employees of Forum Cinemas. Any partner cooperating with Forum Cinemas shall be carefully evaluated to ensure that their activities are fully in line with the General Data Protection Regulation.

Your data may also be processed outside the EU or EEA countries. In this case, the partners of Forum Cinemas outside the EU or EEA shall be subject to identical conditions for the storage and processing of data as in the EU or EEA States. In addition, in order to ensure the security of personal data, in this case the data is only passed in an encrypted way.

The data may be transferred to law enforcement, national or local authorities if they have requested information on specific persons in line with the requirements of the law, or in case Forum Cinemas, defending their interests, transfers them to the mentioned authorities.

Forum Cinemas shall ensure:

Access to one’s data in line with the applicable law, by requesting in writing to provide information regarding all the data at our disposal, or on the website www.forumcinemas.lv, as well as possibility to check and amend one’s personal data in his or her profile.

Possibility to change and withdraw on the website www.forumcinemas.lv at any time the consent previously given for the processing of personal data, taking into account that individual consent may limit the services received which require the use of such data.

Possibility, by submitting a written application to Forum Cinemas by email to privacy@forumcinemas.lv or by post (Forum Cinemas OU branch in Latvia, 13. January Street 8, Riga, LV-1050), to request the deletion of information on personal data at our disposal, except when data retention is governed by law.

Types of Data Collection

Participation in Forum Cinemas loyalty programme, Cinema Club:

Purpose of use

Type of data

Duration of use (deletion)

Legal grounds

Administration of registration and identification of customers

- Name
- Family name
- Birth data
- Telephone
- E-mail
- Sex
- Customer (Partner) Card number

3 years after the last activity (authentication in the profile or purchase)

Consent of the data subject

Supply of the service (receiving tickets and gift cards electronically)

- Name
- Family name
- Birth data
- Telephone
- E-mail
- Sex

3 years after the last activity (authentication in the profile or purchase)

Performance of the contractual obligations

Direct marketing and receiving personalized automated marketing information

- Name
- Family name
- Birth data
- Telephone
- E-mail
- Sex
- Purchase history
- Customer surveys

3 years after the last activity (authentication in the profile or purchase)

Consent of the data subject

Participation in lotteries

- Name
- Family name
- Birth data
- Telephone
- E-mail
- Sex
- Purchase history

5 years, according to the legislation

Consent of the data subject

Use for statistical and market research purposes.

- Name
- Family name
- Birth data
- Telephone
- E-mail
- Sex
- Purchase history

3 years after the last activity (authentication in the profile or purchase)

Consent of the data subject

Use of “Watching Movies with Your Classmates” offer

- Name
- Family name
- School-
- Telephone
- E-mail

3 years after the last activity (authentication in the profile or purchase)

Performance of the contractual obligations

Receiving the news of “Watching Movies with Your Classmates” offer

- Name
- Family name
- School
- Telephone
- E-mail

3 years after the last activity (authentication in the profile or purchase)

Consent of the data subject

Use of “Birthday Celebration” service

- Name
- Family name
- Telephone
- E-mail

3 years after the service has been executed

Performance of the contractual obligations

Forum Cinemas cooperation partner data processing.

Forum Cinemas shall select partners who strictly adhere to and process data in accordance with the General Data Protection Regulation, ensure the confidentiality of data in mutual transactions and ensure equivalent data protection on their part.

Forum Cinemas corporate customer data processing.

Forum Cinemas provides the highest standards for protecting corporate customer data, using the received data only to provide the service.

Purpose of use

Type of data

Duration of use (deletion)

Legal grounds

Organisation of corporate events and rental of premises

- Name (contact)
- Family name (contact)
- Telephone (contact)
- E-mail (contact)
- Position (contact)
- Sex (contact)
- Company name
- Registration number
- Address
- Bank account

3 years after the conclusion of the transaction

Performance of the contractual obligations

Purchase of the cinema gift vouchers

- Name (contact)
- Family name (contact)
- Telephone (contact)
- E-mail (contact)
- Company name
- Registration number
- Address

3 years after the conclusion of the transaction

Performance of the contractual obligations

Video surveillance for security purposes.

Video surveillance shall be carried out in the premises managed by Forum Cinemas, as well as video surveillance records shall be kept for 30 days from the moment of recording in order to take care of the safety of visitors and employees, protection of the property of the company and persons in the premises.

Photo and video fixation of the visitors for marketing purposes.

Forum Cinemas may perform video and photo fixation and publication of materials in selected cases to reflect the course of events in the film theatre or during the events organized outside the film theatre. Visitors shall be separately notified in advance of such video and photo fixation. In line with the General Data Protection Regulation no persons under the age of 13 shall be photographed and filmed.


Use of cookies.

This website uses cookies to improve the experience of using the site and ensure its functionality. We ask you to find more information on the cookies used on this site.

What are cookies?

A cookie is a small text file that is stored on your computer or another used device when you visit a website. The text file contains information that is used to improve the experience of using the website to its visitors. Without cookies, full functionality of our website would not be available.

What kind of cookies do we use?

Cookies are used to remember that you have previously visited our website, help to get statistics on the visits of the website and improve the user capabilities when browsing the site. For these purposes, Forum Cinemas uses the following cookies:

Google Analytics un Google Tag Manager: Google cookies that are used on Google website allow its administrator to obtain information about the use and visits of the site, to be able to analyse the habits of the users and the shortcomings of the site. During your visit, your IP address and anonymous information about your activities on the website is acquired: before sending this information to Google, your IP address is anonymized. By installing Google Analytics Opt-out Browser Add-on tool, you may opt out of these cookies and you can do it here: https://tools.google.com/dlpage/gaoptout?hl=en;

AddThis cookies: AddThis can store in the browser of your device the cookies needed to share the content of Forum Cinemas website on the social networks (such as Facebook, Twitter, LinkedIn, Youtube, Flickr, etc.) or to create the access statistics. The existence, number and status of these cookies may depend on how you use the relevant social networks before or during the visit to the website of Forum Cinemas. We ask you to take into account the rules for the management of these social network cookies on the relevant websites. AddThis privacy policy is available here: https://www.oracle.com/legal/privacy/addthis-privacy-policy.html;

How can a user choose and change the use of cookies?

If you do not want cookies to be used on your devices, you can change the security settings of your browser. Note that changes to the security settings should be made individually for each browser and the setting methods used may vary. It is important to remember that opting out the use of cookies on the website may limit the functionality of the application.

Please find more information about cookies here:  https://www.allaboutcookies.org/.


Contact information for personal data:

Forum Cinemas OU filiāle Latvijā
13. janvāra iela 8, Rīga, LV – 1050
Reģ. Nr: 40203221668
E-pasts: privacy@forumcinemas.lv